New Microsoft UltraCam Sales and Support Partner for China Market

Graz, Austria — November 22, 2013 — From its headquarters in Singapore, Prime Pacific UniTech RS Pte Ltd (PUT) has signed on as Microsoft’s UltraCam sales and support partner for the People’s Republic of China, with United RST providing technical support and repair services within China. Microsoft now has two sales and support partners in China and a calibration and service center in Singapore.
PUT is providing a variety of sales and marketing management services for Microsoft’s UltraCam line of digital aerial mapping systems to ensure maximum sales coverage in China. To increase awareness, PUT is recruiting and managing value-added sales partners for vertical markets and organizing and sponsoring local marketing events and 
overseas working trips for clients.
PUT’s primary in-country partner, United RST, will provide comprehensive after-sales technical support and repair services for all UltraCam systems in China. The five full-time staff members are fully trained in all aspects of UltraCam hardware and software. United RST is also in the process of setting up an UltraCam calibration and service center in Beijing to primarily serve UltraCam customers in China and nearby countries. 
“Having a sales and support center in Singapore, with technical support in Beijing, offers UltraCam customers in this region the advantages of a shorter shipping distance and a similar time zone,” said Ms. Michelle Gu, Director, Prime Pacific UniTech. “We understand the importance of being responsive to our customers, for everything from basic product questions to expedited repairs.”
“Microsoft is pleased to add Prime Pacific UniTech as a key partner in the growing Chinese market,” stated Alexander Wiechert, Microsoft Business Director. “Having local experts representing the UltraCam product line allows us to better serve our customers throughout the region.”

About Microsoft’s UltraCam Business Unit 

With its operations based in Graz, Austria, and sales and support teams in North America, Microsoft’s UltraCam business unit brings more than two decades of photogrammetry expertise to Microsoft’s Bing Maps business unit. The division is responsible for the highly successful line of UltraCam digital aerial mapping systems that today include the 
UltraCam Hawk, UltraCam Falcon and UltraCam Eagle digital photogrammetric sensors, and the UltraCam Osprey nadir/oblique photogrammetric digital aerial sensor. Also offered is the UltraNav Flight Management and Direct Georeferencing system, designed to maximize the efficiency of UltraCam aerial mapping. UltraNav is comprised of 
embedded GNSS/inertial hardware, pilot and operator displays, and office software for flight planning and generation of exterior orientation. Rounding out the UltraCam offerings is the fully integrated UltraMap workflow software system, with features that include high-density 3D point cloud creation, highly accurate and detailed digital surface model (DSM) generation, and ortho mosaicing capabilities based on an automatically generated DSM or traditional DSM. 

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. 

About Prime Pacific UniTech RS Pte Ltd.

About Prime Pacific UniTech RS Pte Ltd.Prime Pacific UniTech (PUT) is a leading sensor and geospatial solutions provider in the Asia Pacific region with headquarters in Singapore. It is in the process of opening offices in Hong Kong and Bangkok and establishing an external consultancy team in the US. PUT’s management team has over 18 years of experience with photogrammetry, geospatial technology and channel sales management. PUT provides innovative consultancy services and technology solutions in its unique areas of expertise, including high-end digital photogrammetry, 3D digital geospatial data acquisition, and business intelligence applications. For more information, please contact SF Shen, Assistant Manager, Sales & Channel, by email This email address is being protected from spambots. You need JavaScript enabled to view it. or telephone +65-9616 6881. 

About United RST

United RST has been involved in the UltraCam business since Oct 2011. The firm provides technical support and repair services in China from its office in Beijing. For more information, please contact Liang Peng, General Manager, by email This email address is being protected from spambots. You need JavaScript enabled to view it. or telephone + 86-186 0001 3188